Reach Teach Learn Student Video Contest Rules

No purchase necessary to enter or win. Contest open to legal residents of the United States. All contestants must be a college/university student organization, or current college or university students 18 years of age or older as of September 8, 2009.

Rules for clip submissions:

• All submitted video clips should be a minimum of two and a maximum of 20 seconds.
• To be eligible to qualify for the $25 gift certificate, video clips must be of a quality that allows for continued use, recorded on a digital camera or video recorder.

• Participants must be current college or university students or a college/university student organization.
• There is no limit on the number of video clips that a college/university student or organization may submit, however, a limit of ten (10) $25 gift cards will be awarded to a single college/university student or student organization. Cumulative awards will be dispersed to the college/university student or student organization at the conclusion of the clip submission period.
• All participants must sign a release for use of their images or voices in video clips (see Release Form on Clip Ideas Page).

• Video clips cannot show animals in harmful situations.
• Video clips must be in keeping with Alpharma’s image and may not be offensive, as determined by judges in their sole discretion.
• Clips must depict conventional agricultural practices in a positive light.
• For a list of video clip suggestions see the Clip Ideas page.

• All submitted materials, including without limitation all clips, will be the sole property of Alpharma Animal Health.
• Participants may not use any material that is proprietary to a third party or otherwise protected by intellectual property laws.

• All submitted clips must pass a final review before being posted on the contest Web site and becoming eligible for the $25 gift certificate.

Rules for video entries:

• All completed videos should be two to four minutes in length.
• The videos should appeal to a young consumer audience from diverse backgrounds.
• Participants may not use any material that is proprietary to a third party or otherwise protected by intellectual property laws. Any participant whose work includes likenesses of third parties or contains elements not owned by the participant (such as, but not limited to, music, depictions of buildings, trademarks or logos) must be able to provide legal releases for such use including Alpharma’s use of such entry, in a form satisfactory to judges.

• Participants must be current college or university students or a college/university student organization.
• There is no limit on the number of completed videos that a college/university student or organization may submit.
• All participants must sign a release for use of their images or voices used in completed videos (see Release Form on Clip Ideas page).

• Videos cannot show animals in harmful situations.
• Video must be in keeping with Alpharma’s image and may not be offensive, as determined by judges in their sole discretion.
• Videos must depict conventional agricultural practices in a positive light.

• All submitted materials, including without limitation all videos, will become the sole property of Alpharma Inc. and will not be returned.
• Colleges or universities represented by the winner(s) will be allowed to use their videos in college or university promotions or presentations.
• Participants may not use any material that is proprietary to a third party or otherwise protected by intellectual property laws.
• Any participant whose work includes likenesses of third parties or contains elements not owned by the participant (such as, but not limited to, music, depictions of buildings, trademarks or logos) must be able to provide legal releases for such use including Alpharma’s use of such entry, in a form satisfactory to judges.

• All submitted videos are subject to final review by Alpharma before being posted on the contest Web site.
• The winning video will be determined through analysis by a panel of judges and an open voting process. The winning entry will receive a $5000 cash prize, second place $2000 and third place $1000. Each video will be posted on social networking sites.

Program rules may vary by state pursuant to applicable law. ©2010 Alpharma Inc. All rights reserved.